Tuesday, September 4, 2007

Bank of New York - Park Avenue Flagship

Another 3-wide LCD digital signage banner installation, this time in the ATM vestibule at Bank of New York's flagship Park Avenue location. B0NY's 400+ retail branches were recently acquired by JP Morgan Chase and are in the process of being re-branded, but this branch (a one-off in the BoNY network) should fit nicely with the ones Chase has been building or renovating elsewhere in the city.

To be honest, I'm not sure what the architect's or marketer's intent was with this sign originally, as it's positioned well to be visible from the street--where employing need some sort of short flashy 'attract' sequence with 3-5 second content bursts would make the most sense--yet too high to be seen as you wait to use the ATM, where devoting 45 minutes or so of every hour to talking-head style Bloomberg financial news (does anyone other than a banker, stock analyst, broker, or trader actually choose to watch that on their free time? Granted, those guys were probably BoNY's target market) might otherwise make a modicum of sense.

The screen is broken up into multiple quadrants, one showing a live Bloomberg feed, one a ticker, one a separate text-based news panel, and one with an ad, but cuts to Bank of New York advertising whenever the telecast cuts to a commercial break. This solves one major problem faced by the myrriad of banks here in New York who have installed televisions in their denovo branches, only to broadcast thousands of their competitors' ads to their own customers as they wait for service (read: dumb). I'm assuming that Chase, who I'll profile at some point in the future, has since replaced this feed with the same content they run in their own legacy branches, but I'm guessing content/software was originally provided by Bloomberg Financial Network and The Affinity Group.


4 comments:

Anonymous said...

Hello to all, the contents present at this website are genuinely awesome for people experience,
well, keep up the nice work fellows.

Here is my web-site :: دانلود سریال های کره ای

Anonymous said...

A fascinating discussion is worth comment.

There's no doubt that that you ought to write more about this topic, it may not be
a taboo matter but generally people don't talk about these
topics. To the next! Kind regards!!

my web blog; advertising agencies toronto

yanmaneee said...

michael kors outlet
ultra boost
balenciaga
supreme clothing
birkin bag
louboutin shoes
christian louboutin outlet
yeezy boost 350
jordans
christian louboutin

webdolabuy said...

cliquez ici Balenciaga Dolabuy informations spéciales Prada Dolabuy site Web ici www. dolabuy.co